Customer Interaction for Innovation Turning customer insights into successful innovation Successful innovation starts with meaningful customer conversations Many innovation initiatives fail not because teams lack ideas, but because they develop solutions without truly understanding customer needs. The ability to engage customers effectively, uncover valuable insights and validate ideas early is therefore one of the most critical capabilities in innovation and growth projects. Dates 14 October & 20 October 2026 09:00–12:00 CET Language English Price €290 excl. VAT In this hands-on training, participants learn how to interact with customers throughout the innovation process – from exploring unmet needs and identifying opportunities to testing ideas and pitching solutions successfully. Drawing on years of practical experience from innovation projects across industries, the training provides a structured approach to customer interaction that reduces uncertainty, strengthens decision-making and increases the chances of innovation success. Through practical exercises, real-world examples and guided experimentation, participants develop confidence in conducting customer interviews, evaluating insights and translating customer feedback into concrete actions. They will learn how to involve customers in a way that creates value, accelerates learning and helps teams focus on what truly matters. By the end of the program, participants will have a practical toolkit that enables them to validate assumptions faster, make evidence-based decisions and build products, services and solutions that customers genuinely need. Learning outcomes Understand customer interaction across the innovation lifecycle Conduct effective customer discovery interviews Identify current and future customer needs Test ideas and assumptions with potential customers Explore willingness-to-pay and value perception Evaluate customer feedback systematically Present and pitch solutions convincingly Target Group For professionals who want to better understand customer needs, validate ideas and increase the success of innovation and growth initiatives. Format / Duration Virtual training consisting of two 4-hour online modules with a self-paced workbook and experimentation phase in between. Julia Achatz Managing Partner Contact Julia Angela Gruber Beraterin Contact Angela Anmeldung AnredeHerrFrau Titel Vorname* Nachname* FirmenadressePrivate Adresse Unternehmen Strasse* Postleitzahl* Stadt* Land* E-Mail* Buchungscode Ich erkläre mich mit den AGB der ICG Integrated Consulting Group einverstanden.* Unser Newsletter (kostenlos) Change - Das Magazin (print, kostenlos) Felder mit * müssen ausgefüllt werden Wir freuen uns, Sie bei uns begrüßen zu dürfen! Sowohl das Magazin „Change“ als auch der Newsletter der ICG Integrated Consulting Group enthalten Artikel zu Themen rund um Change Management, Seminarinformationen sowie News über die ICG Integrated Consulting Group. Das Magazin „Change“ und der Newsletter können kostenfrei unter Angabe der für den Versand nötigen personenbezogenen Daten bestellt werden. Mit einer Bestellung des Magazins oder Anmeldung zum Newsletter willigen Sie ein, dass sämtliche angegebenen Daten im Zuge des Magazin- bzw.- Newsletterversands verarbeitet werden. Diese Einwilligung können Sie jederzeit und ohne Angabe von Gründen widerrufen, indem Sie eine entsprechende E-Mail an office@integratedconsulting.at senden oder im Newsletter auf den Abmeldelink klicken. Näheres dazu finden Sie in unseren Datenschutzbedingungen. Please leave this field empty.