Customer Interaction for Innovation Turning customer insights into successful innovation Successful innovation starts with meaningful customer conversations Dates 14 October & 20 October 2026 09:00–12:00 CET Language English Price €290 excl. VAT Many innovation initiatives fail not because teams lack ideas, but because they develop solutions without truly understanding customer needs. In this hands-on training, participants learn how to engage customers throughout the innovation process – from uncovering needs and identifying opportunities to testing ideas and validating assumptions. Drawing on practical innovation experience, the training provides methods and tools for conducting customer interviews, evaluating insights and translating customer feedback into concrete actions. Participants leave with a practical toolkit to validate ideas faster, make better decisions and develop solutions that create real customer value. Target Group For professionals who want to better understand customer needs, validate ideas and increase the success of innovation and growth initiatives. Learning outcomes Understand customer interaction across the innovation lifecycle Conduct effective customer discovery interviews Identify current and future customer needs Test ideas and assumptions with potential customers Explore willingness-to-pay and value perception Evaluate customer feedback systematically Present and pitch solutions convincingly Format / Duration Virtual training consisting of two 3-hour online modules with a self-paced workbook and experimentation phase in between. The modules Module 1 Understanding Customer Needs Customer discovery and empathy interviews Stakeholder mapping and interview preparation Interview techniques and question frameworks Generating actionable customer insights Practical application in innovation projects Module 2 Testing and Validating Ideas Idea testing with potential customers Gathering and interpreting customer feedback Willingness-to-pay and value perception MVP-based validation approaches Presenting and pitching innovation concepts effectively Dates – 14 October & 20 October 2026 09:00–12:00 CET Price – €290 excl. VAT 50% discount for a second person with the same billing address Registration – Free cancellation up to four weeks prior to the event. Cancellations up to two weeks before to the event will incur a 50% fee, cancellations thereafter will incur a 100% fee. Julia Achatz Managing Partner Contact Julia Angela Gruber Beraterin Contact Angela Anmeldung AnredeHerrFrau Titel Vorname* Nachname* FirmenadressePrivate Adresse Unternehmen Strasse* Postleitzahl* Stadt* Land* E-Mail* Buchungscode Ich erkläre mich mit den AGB der ICG Integrated Consulting Group einverstanden.* Unser Newsletter (kostenlos) Change - Das Magazin (print, kostenlos) Felder mit * müssen ausgefüllt werden Wir freuen uns, Sie bei uns begrüßen zu dürfen! Sowohl das Magazin „Change“ als auch der Newsletter der ICG Integrated Consulting Group enthalten Artikel zu Themen rund um Change Management, Seminarinformationen sowie News über die ICG Integrated Consulting Group. Das Magazin „Change“ und der Newsletter können kostenfrei unter Angabe der für den Versand nötigen personenbezogenen Daten bestellt werden. Mit einer Bestellung des Magazins oder Anmeldung zum Newsletter willigen Sie ein, dass sämtliche angegebenen Daten im Zuge des Magazin- bzw.- Newsletterversands verarbeitet werden. Diese Einwilligung können Sie jederzeit und ohne Angabe von Gründen widerrufen, indem Sie eine entsprechende E-Mail an office@integratedconsulting.at senden oder im Newsletter auf den Abmeldelink klicken. Näheres dazu finden Sie in unseren Datenschutzbedingungen. Please leave this field empty.