The challenge

Detaching a business unit from a global company is a major challenge—but transforming it from a hardware manufacturer into a digital solution provider adds another level of complexity. Speech Processing Solutions needed to establish a new identity, build new teams, redefine communication structures, and align its vision across multiple regions while ensuring business continuity.

Our approach

• Designed a structured separation roadmap: Developed a phased disentanglement plan, addressing operational, strategic, and communication challenges across multiple countries.
• Defined a new strategic positioning: Conducted cultural exploration workshops and stakeholder dialogues to shape a vision, values, and strategic direction for the independent company.
• Drove regional strategy customization: Implemented local strategy workshops across five regions, aligning business goals, product roadmaps, and sales strategies with market-specific needs.
• Ensured global alignment: Facilitated a two-day summit with 80 key employees worldwide to solidify cross-regional collaboration, team identity, and commitment to the transformation.
• Embedded long-term organizational development: Established quarterly reviews and leadership development programs to sustain momentum and continuously refine strategy.

The results

• Successful separation from Philips, with a clear roadmap guiding the transition.
• A unified identity, vision, and values shared across all levels of the company.
• Strategic alignment across five regions, ensuring business continuity and local relevance.
• Cultural shift from „box mover“ to solution provider, enabling a stronger market position.
• Sustained transformation through structured follow-ups, ensuring long-term strategic execution.