The challenge

Digital transformation is reshaping industries, including the beverage sector. Ottakringer Getränke AG, a 180-year-old company, recognized the need to actively shape these changes rather than just reacting to them. The goal was to create a structured Digital Agenda—a roadmap that would define key initiatives, projects, and actions to ensure the company remained competitive and innovative in the digital era.

Our approach

• Developed a comprehensive transformation roadmap, including foundational principles, methodology, and a phased timeline.
• Engaged the entire executive board and five expert teams to drive alignment and ensure cross-functional input.
• Designed 30 digital projects, covering key areas like marketing, logistics, production (including sensor technology and robotics), and potential shifts in the business model.
• Focused on hands-on digital learning, equipping internal teams with knowledge about digital methods, tools, and emerging technologies.

The results

• 30 well-defined digital initiatives, setting the foundation for Ottakringer’s ongoing transformation.
• Five internal expert teams developed deep expertise in digitalization strategies and technologies.
• A structured, evolving Digital Agenda, ensuring that the company continues adapting to rapid technological changes.
• Successful launch of Ottakringer’s digital transformation journey, embedding digital thinking into company strategy and operations.