The challenge

The company was thinking about expanding their product portfolio and with that leaving their current position in the value chain via forward integration. A structured innovation process was needed to professionally evaluate the possible market strategies and developing a customer centric product that can be successfully introduced to the market.

Our approach

• The set-up of a structured innovation process guided by professional coaches
• Several analysis workshops including a complete value chain analysis and a customer need analysis
• Several ideation workshops and the set-up of small and powerful development teams to create a working concept

The results

• A successfully launched product that enabled the company to manage the forward integration in the value chain
• A blueprint for a structured innovation process that could be applied for further innovation topics within the organization
• A toolbox with over 30 concrete innovation methods documented for further usage